– Links are better than attachments. They’re easier and faster to forward and they’re more reliable. You never know if someone is going to be receiving that e-mail on their Blackberry or other mobile device, or low-bandwidth connection.
– [Caveat] If you send a link, make sure your website is up and available. There’s nothing worse than going to view someone’s portfolio and getting a “this user needs to renew their account” message. An attachment is still better than a non-working website.
– Tell me what you’re applying for, especially if its a cold contact.
– If you have a video, use a codec you know is pre-installed on most computers -OR- provide a link to where the codec can be obtained from. A codec that’s pre-installed is the better of the two choices.
– On your reel, be specific about which parts are yours. This is especially important on group projects. A shot list is helpful.
– Ditto on code samples.